In 1984, R. Edward Freeman published his landmark book, Strategic Management: A
Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory …

An accessible multidisciplinary overview for anyone seeking to understand the commercial
determinants of healthOur health is largely shaped by the world around us--by the …

How effectively business deals with the challenges of sustainability will define its success for
decades to come. Current sustainability strategies have three major deficiencies: they do not …

Green marketing is not achieving its potential for improving the quality of life of consumers,
while improving the natural ecosystem. The failure is the result of the inability of consumers …

Purpose–The value proposition concept and the stakeholder perspective have received
relatively little attention within Service‐Dominant (S‐D) logic. This paper sets out to explore …

This article examines how sustainable marketing could be achieved through the contribution
of three existing marketing sub-disciplines; green marketing, social marketing and critical …

Purpose–To provide a comprehensive managerial framework to understand and provide a
well balanced and integrated stakeholder orientation for implementing corporate social …

This article extends social psychological research on the motivations for sustainable
consumption from the predominant domain of ecologically conscious consumer behaviour to …

This research addresses consumers' willingness-to-punish the corporate brand for corporate
social irresponsibility (CSI). It is supported by the extant literature on consumer stakeholders …

This case study explores the experience of a company in a controversial industry sector and
its efforts to act in a socially responsible manner when establishing a presence in a regional …