The most significant progress in recent years in online display advertising is what is known
as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates …

Real-Time Bidding (RTB) is one of the most important forms of online advertising, where an
auction is hosted in real time to sell the individual ad impression. How to design an …

Tensor decomposition is a fundamental tool for multiway data analysis. While most
decomposition algorithms operate a collection of static data and perform batch processes …

Real-time bidding (RTB) has become a major paradigm of display advertising. Each ad
impression generated from a user visit is auctioned in real time, where demand-side plat …

This research focuses on the bid optimization problem in the real-time bidding setting for
online display advertisements, where an advertiser, or the advertiser's agent, has access to …

In Real-time Bidding (RTB) based display advertising, demand side platforms (DSPs)
estimate the click-through rate (CTR) of each advertisement impression, and then decide …

In recent years, RTB (Real Time Bidding) becomes a popular online advertisement trading
method. During the auction, each DSP (Demand Side Platform) is supposed to evaluate …

In the evolving landscape of modern marketing, digital advertising has emerged as a pivotal
component, enabling businesses to expand their reach to larger, more diverse audiences …

Abstract Real-Time Bidding is a new Internet advertising system that has become very
popular in recent years. This system works like a global auction where advertisers bid to …

Real-Time Bidding is nowadays one of the most promising systems in the online advertising
ecosystem. In the presented study, the performance of RTB campaigns is improved by …