Purpose The purpose of this research is to examine fans' perceptions of pro-environmental
sustainability initiatives promoted by a professional sport club and the ensuing effects on a …

ABSTRACT Research Question The COVID-19 pandemic has highlighted the need for a
transformative perspective on the role of sport brands in promoting fans' psychological well …

Purpose Social network sites are key marketing tools that allow brands to connect and
engage with consumers. However, there is still a lack of evidence of their value for football …

Purpose The purpose of this paper is to conceptualise and measure the construct of fan
engagement through social networking sites (SNS). Design/methodology/approach A multi …

Environmental sustainability is an imperative topic in contemporary business-related
research, aiming to understand and predict how individuals' environmentally friendly …

Fan engagement is a central construct for the customer relationship management of
professional sports teams. The goal of this study is to develop a framework that categorizes …

Purpose The purpose of this study is to understand the factors responsible for social media
fan engagement and experience. The research study also attempts to analyze the …

Purpose Despite to useful relevance to better understand how group-level identity develops,
few studies have explored the identity theory in the esports field and, in particular …

This research examines the necessary condition of emotions in predicting consumer ethical
decision‐making, using a new multiplicative method for identifying and measuring the …

The purpose of this study was to investigate how nostalgia influences their attitude towards
the European Professional Football Leagues (EPFL) sponsors and purchase intention …