When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020
This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
Corporate communication through social networks: The identification of the key dimensions for dialogic communication
Web 2.0 and the social networks have changed how organizations interact with their publics.
They enable organizations to engage in symmetric dialogic communications with …
They enable organizations to engage in symmetric dialogic communications with …
Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics
Y Wang, Y Yang - Computers in human behavior, 2020 - Elsevier
This study examined how both nonprofit and for-profit organizations use Twitter, a social
media platform, to establish a dialogic relationship with their publics. Specifically, the study …
media platform, to establish a dialogic relationship with their publics. Specifically, the study …
Artificial intelligence: A strategic disruption in public relations
This article discusses the concept, benefits, application, impact and role of artificial
intelligence (AI) in public relations (PR) industry. It examines the application of AI-based …
intelligence (AI) in public relations (PR) industry. It examines the application of AI-based …
The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals
Social media influencers (SMIs) have become a primary stakeholder group for
communication professionals. However, this phenomenon still lacks a coherent body of …
communication professionals. However, this phenomenon still lacks a coherent body of …
Conversational agents in online organization–stakeholder interactions: a state-of-the-art analysis and implications for further research
S Syvänen, C Valentini - Journal of Communication Management, 2020 - emerald.com
Purpose The purpose of this study is to review the extant literature on chatbots and
stakeholder interactions to identify major trends and shed light on knowledge gaps …
stakeholder interactions to identify major trends and shed light on knowledge gaps …
Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspective
SC Tong, FFY Chan - Journal of Communication Management, 2022 - emerald.com
Purpose With the prevailing use of online communication platforms, this study revisits the
definitions of trust in an online context. By exploring organizational online communications …
definitions of trust in an online context. By exploring organizational online communications …
[HTML][HTML] Comunicación de la responsabilidad social empresarial de las empresas de América Latina en Facebook: estudio comparativo con las empresas globales
El nuevo contexto organizacional en América Latina cambió la manera en que las
empresas se relacionan con sus públicos. La responsabilidad social empresarial (RSE) …
empresas se relacionan con sus públicos. La responsabilidad social empresarial (RSE) …
Role of public relations practices in content management: the mediating role of new media platforms
Public relations practices are widely accompanied by communication and persuasion.
Especially today, when new media platforms provide direct accessibility, communication …
Especially today, when new media platforms provide direct accessibility, communication …
Mastering the dialogic tools: Social media use and perceptions of public relations practitioners in Latin America
Purpose Listening to and conversing with stakeholders has become a basic requirement for
the survival of any organization in a society with insistent demands for transparency and …
the survival of any organization in a society with insistent demands for transparency and …