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Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda
The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …
business operates, subsequently bringing fundamental changes to consumer expectations …
Omni-channel management in the new retailing era: A systematic review and future research agenda
Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …
Impact of non-renewable energy and natural resources on economic recovery: Empirical evidence from selected develo** economies
Panel data examines the effects of renewable and natural resource usage on Green
economic recovery in the top 10 nations adopting non-renewable energy from 1975 to 2018 …
economic recovery in the top 10 nations adopting non-renewable energy from 1975 to 2018 …
Development of renewable energy resources by green finance, volatility and risk: empirical evidence from China
Green finance and investment in renewable energy (RE) sources are two of the most
important climate change strategies that might have a long-term impact. Micro-and macro …
important climate change strategies that might have a long-term impact. Micro-and macro …
The role of marketing in digital business platforms
Digital business platforms (DBPs) such as eBay, Google, and Uber Technologies have seen
enormous growth; this paper explores their salient characteristics, the role of marketing in …
enormous growth; this paper explores their salient characteristics, the role of marketing in …
Conceptualization of omnichannel customer experience and its impact on shop** intention: A mixed-method approach
Advances in information and communication technologies (ICT) have led to the revolution in
retail industry through integrating multiple available channels to enhance seamless …
retail industry through integrating multiple available channels to enhance seamless …
Supply chain transparency: A bibliometric review and research agenda
Many organizations are confronted with the challenge of improving supply chain
transparency not only to meet regulatory requirements, but also to optimize operations …
transparency not only to meet regulatory requirements, but also to optimize operations …
Omni channel retailing: An opportunity and challenges in the Indian market
Abstract The promising OC-Omni Channel interactive technology is presently perceived by
several retailers as enabling the tool to compete in the marketplace more rigorously and …
several retailers as enabling the tool to compete in the marketplace more rigorously and …
Crafting the customer experience in omnichannel contexts: The role of channel integration
W Gao, H Fan, W Li, H Wang - Journal of business research, 2021 - Elsevier
Although the customer experience is a key factor in hel** firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …
advantage, the knowledge regarding how to provide a superior customer experience in an …
Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience
Along with the rapid development of in-store technology, multichannel service is being
shifted to omnichannel. By integrating different parallel channels, omnichannel service …
shifted to omnichannel. By integrating different parallel channels, omnichannel service …