Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda
The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …
business operates, subsequently bringing fundamental changes to consumer expectations …
Omni channel retailing: An opportunity and challenges in the Indian market
Abstract The promising OC-Omni Channel interactive technology is presently perceived by
several retailers as enabling the tool to compete in the marketplace more rigorously and …
several retailers as enabling the tool to compete in the marketplace more rigorously and …
Impact of non-renewable energy and natural resources on economic recovery: Empirical evidence from selected develo** economies
C Yu, M Moslehpour, TK Tran, LM Trung, JP Ou… - Resources policy, 2023 - Elsevier
Panel data examines the effects of renewable and natural resource usage on Green
economic recovery in the top 10 nations adopting non-renewable energy from 1975 to 2018 …
economic recovery in the top 10 nations adopting non-renewable energy from 1975 to 2018 …
Development of renewable energy resources by green finance, volatility and risk: empirical evidence from China
Green finance and investment in renewable energy (RE) sources are two of the most
important climate change strategies that might have a long-term impact. Micro-and macro …
important climate change strategies that might have a long-term impact. Micro-and macro …
Crafting the customer experience in omnichannel contexts: The role of channel integration
W Gao, H Fan, W Li, H Wang - Journal of Business Research, 2021 - Elsevier
Although the customer experience is a key factor in hel** firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …
advantage, the knowledge regarding how to provide a superior customer experience in an …
Conceptualization of omnichannel customer experience and its impact on shop** intention: A mixed-method approach
Advances in information and communication technologies (ICT) have led to the revolution in
retail industry through integrating multiple available channels to enhance seamless …
retail industry through integrating multiple available channels to enhance seamless …
The role of marketing in digital business platforms
A Rangaswamy, N Moch, C Felten… - Journal of …, 2020 - journals.sagepub.com
Digital business platforms (DBPs) such as eBay, Google, and Uber Technologies have seen
enormous growth; this paper explores their salient characteristics, the role of marketing in …
enormous growth; this paper explores their salient characteristics, the role of marketing in …
Omni-channel management in the new retailing era: A systematic review and future research agenda
YJ Cai, CKY Lo - International Journal of Production Economics, 2020 - Elsevier
Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …
Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance
MS Vhatkar, RD Raut, R Gokhale, M Kumar… - Journal of Retailing and …, 2024 - Elsevier
The retail industry is undergoing a significant transformation driven by digital technology.
Among the key challenges retailers face are the rise of e-commerce, changing customer …
Among the key challenges retailers face are the rise of e-commerce, changing customer …
Supply chain transparency: A bibliometric review and research agenda
Many organizations are confronted with the challenge of improving supply chain
transparency not only to meet regulatory requirements, but also to optimize operations …
transparency not only to meet regulatory requirements, but also to optimize operations …