The study explores the effects of artificial intelligence (AI) and predictive analytics on digital
marketing strategy and return on investment (ROI). It reviews relevant literature on the use of …

Data preparation is an essential stage in data analysis. Many institutions or companies are
interested in converting data into pure forms that can be used for scientific and profit …

The ability to predict the radioactive soil radon gas concentration is important for human
beings because it serves as a precursor to earthquakes. Several studies have been …

Artificial Intelligence (AI) has paved the way for numerous technological advancements in
various fields, seamlessly connecting one domain to another. In the realm of large-scale …

Berkah Mart is one of the new minimarkets in Pekanbaru city which began to develop as a
retail business to meet the needs of the community. In his operation, Berkah Mart still uses …

Artificial Intelligence is a significant technology that boosts the daily activities of social and
economic life. The current study suggested a strategic framework for effective artificial …

The primary objective in building predictive analytics models is to achieve optimal accuracy
with real datasets. The limitations of existing models lie in their storage capacity, which …

Market Basket Analysis (MBA) uses the data mining technique as an analysis tool to
understand association among many items. It is a useful tool for extracting information from …

The frequent utilization of websites has captivated numerous researchers, who have sought
to upgrade the performance of websites through behavior analysis. Weblog feature …

Market basket analysis (MBA) is defined as association rule mining or affinity analysis. It is a
data-mining approach that originated in the field of marketing but has recently found …