I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

A major determinant of human eating behavior is social modeling, whereby people use
others' eating as a guide for what and how much to eat. We review the experimental studies …

It is common for researchers discovering a significant interaction of a measured variable X
with a manipulated variable Z to examine simple effects of Z at different levels of X. These …

Why are men less likely than women to embrace environmentally friendly products and
behaviors? Whereas prior research attributes this gender gap in sustainable consumption to …

Eating plays a central role in many social activities, and there is ample evidence to suggest
that social context exerts a pervasive and powerful influence on what, and how much …

Social norms are implicit codes of conduct that provide a guide to appropriate action. There
is ample evidence that social norms about eating have a powerful effect on both food choice …

When customers journey from a need to a purchase decision and beyond, they rarely do so
alone. This article introduces the social customer journey, which extends prior perspectives …

Although the influence of identity on consumer behavior has been documented in many
streams of literature, the absence of a consistent definition of identity and of generally …

This paper examines the adoption of smartphone diet apps by restaurant customers and,
more specifically, the psychological factors that influence their intention to use such apps …

Abstract Young adults (18–25 years old) spend a majority of their waking hours with
technology and young adulthood is an important developmental time period for establishing …