A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

Abstract Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Extended Reality
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …

Augmented reality (AR) and virtual reality (VR) have emerged as transformative
technologies, revolutionizing the way tourists engage with hospitality service providers. A …

To investigate how learning in immersive Virtual Reality was designed in contemporary
educational studies, this systematic literature review identified nine design features and …

Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …

Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

Virtual reality is currently used to enhance travelers' experience, providing destinations,
attractions, and businesses with additional marketing tools, resha** consumer …

Upon entering 2022, Taiwan faced an epidemic that broke out in large numbers in a short
time came to have the highest infection rate in the world, which has driven the demand for …

COVID-19 brought the global tourism industry to a standstill. In response, various tourism
stakeholders adopted innovative approaches such as virtual tours (VTs) to keep their …