The employment of anthropomorphism in promotion has witnessed a notable surge in recent
times, surpassing prevous levels in the hospitality and tourism sectors. This research …

The prime concern of this study is to explore how technology influences entrepreneurial
marketing decisions during the world pandemic (COVID-19). The study uses a sample of …

Abstract The State of the Global Islamic Economy Report 2019/2020 notes that global
Muslim spending on food is estimated to reach $1.37 trillion in 2018, growing by 5.1% from …

Purpose The purpose of this paper is to extend the theory of planned behaviour (TPB) to
identify the factors influencing Muslim customers' intention to revisit non-halal certified …

The research goal is to identify the essential components of visitor satisfaction that influence
future return intentions. The quantitative method and the deductive approach were …

This study explores whether and how a holiday effect exists in consumers' review rating
behavior, which is well explained by expectancy-disconfirmation theory (EDT). After utilizing …

Purpose The purpose of this paper is to detect predefined service attributes and their
sentiments from online restaurant reviews, and then to measure the effects of customer …

Purpose Amidst pressing environmental concerns, the service industry has increased its
focus on sustainable production and consumption patterns. This study aims to explore …

Purpose This study explores green consumer behaviour among Generation Y (Gen Y) and
Generation Z (Gen Z) in India, applying the Theory of Planned Behaviour (TPB) to assess …

The art of visual displays and the arrangement of merchandising solutions in a shop is
virtual merchandising, which improves layout and design, increases development, sales and …