Over the past two decades, scholarly interest in employer branding has strongly increased.
Simultaneously, however, employer branding research has developed into a fragmented …

Purpose The present study aims to propose a novel employee-centric framework for the
study of employer brand attractiveness. This framework disentangles the role of employer …

Purpose The latest research in the field of employer branding highlights a mix of marketing
principles and recruitment practices, based on the concept that, just as customers have …

Having the image of an attractive employer allows organization hire the most talented
employees. To win in this' war for talents', it is necessary for organizations to build their …

Purpose The purpose of this paper is to understand the relation between the dimensions of
employer brand (EB) attractiveness and the intention to submit a job application to the …

An increasing number of organizations embark on employer branding although this practice
is not theoretically supported. Our study explores the employer brand by employing …

This study aims to examine the role of organizational reputation in mediating the influence of
employer brand attractiveness on intention to apply. Organizational reputation has an …

Purpose Even though scholars have proposed multiple dimensions to measure corporate
reputation, the relationship between these dimensions and service provider selection has …

Since recruiting high‐potential employees is essential to be innovative and sustainable,
scholars and practitioners advocate using attributes of general interest for employer …

Purpose This study aims to examine the relationship between corporate social responsibility
(CSR) and job pursuit intention (JPI), and the role of job seekers' perception on employer …