[PDF][PDF] TO CLICKBAIT OR NOT TO CLICKBAIT? AN EXAMINATION OF CLICKBAIT HEADLINE EFFECTS ON SOURCE CREDIBILITY _ A Thesis

N Hurst - University of Missouri-Columbia, 2016 - mospace.umsystem.edu
One content marketing strategy currently proliferating on Facebook is the use of “clickbait,”
or sensational, headlines to attract readers to view the content being marketed. The aim of …