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Cutting-edge research in social media and interactive marketing: a review and research agenda
Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …
[HTML][HTML] Between brand attacks and broader narratives: How direct and indirect misinformation erode consumer trust
Misinformation can take various forms, from political propaganda and health-related fake
news to conspiracy theories. This review investigates the consequences of both direct and …
news to conspiracy theories. This review investigates the consequences of both direct and …
Adopting the metaverse in the luxury hotel business: a cost–benefit perspective
Purpose This study aims to examine the perceived values of the metaverse when adopting it
in the luxury hospitality business. Based on the cost–benefit perspective, this research …
in the luxury hospitality business. Based on the cost–benefit perspective, this research …
Fake review detection in e-Commerce platforms using aspect-based sentiment analysis
Consumers rely on internet user reviews. Existing sentiment-based detection systems fail to
capture consumer feelings regarding numerous aspects of products or services which …
capture consumer feelings regarding numerous aspects of products or services which …
[HTML][HTML] Quantum computing for market research
The digital ecosystem continues to expand around the world and is revolutionising the way
markets are researched. Indeed, consumer experiences are advertised and disseminated …
markets are researched. Indeed, consumer experiences are advertised and disseminated …
Hospitality customer intentions to write fake online reviews: a cross-cultural approach
This paper examines the antecedents and consequences of customer intentions to write
fake online reviews on Agoda. com as a case in the hospitality context. Brand nostalgia …
fake online reviews on Agoda. com as a case in the hospitality context. Brand nostalgia …
[HTML][HTML] Prosumers' intention to co-create business value and the moderating role of digital media usage
The study identifies the factors impacting prosumers' intention for co-production and future
participation. It also investigates the moderating role of digital media usage in the …
participation. It also investigates the moderating role of digital media usage in the …
Suspicion of online product reviews as fake: Cues and consequences
Consumers rely on online reviews because they deem information from a third party to be
more credible than promotional communications. Unfortunately, not all online reviews are …
more credible than promotional communications. Unfortunately, not all online reviews are …
[HTML][HTML] Investigating reviewers' intentions to post fake vs. authentic reviews based on behavioral linguistic features
Growing interest in peer-generated online reviews for product promotion has incentivized
online review manipulation. The latter is challenging to be detected. In this study, to discern …
online review manipulation. The latter is challenging to be detected. In this study, to discern …
Antecedents and consequences of fake reviews in a marketing approach: An overview and synthesis
Fake reviews, characterized as misleading, can be positive, negative, or neutral, varying
greatly across sectors and products. Their detrimental effects include reducing the …
greatly across sectors and products. Their detrimental effects include reducing the …