Guest editorial: Social media influencer marketing in the food and beverage industry

CW Cheah, KY Koay, WM Lim, A Ferraris - British Food Journal, 2024 - emerald.com
Social media influencer marketing has emerged as a critical tool to promote brands and
products (eg goods, and services)(Han and Balabanis, 2024; Koay and Lim, 2024; Pradhan …

Does Credibility Matter on TikTok: The Influence of Food Content Creator Types on Restaurants' Social Media Engagement and Purchasing Intentions

P Kumsawat, C Suttikun… - Journal of Global …, 2024 - Taylor & Francis
This study aimed to investigate how perceptions of TikTok content creators' credibility affect
customers' intentions to engage with restaurant-related TikTok content and purchasing …

Generation Z's appetite for traditional food: unveiling the interplay of sustainability values as higher order construct and food influencers in Indonesia

K Kristia, S Kovács, L Erdey - Discover Sustainability, 2024 - Springer
Promoting traditional food consumption has the potential to accelerate the achievement of
sustainable goals since these foods are generally produced with natural local ingredients …