Con el crecimiento del mercado digital en los últimos años y el impulso-generado por el
confinamiento a causa de la pandemia-a las negociaciones en ecosistemas digitales, el …

ABSTRACT A common objective for firms and organizations is the accomplishment of
financial efficiency throughout their operations. To achieve this task, firms need to …

The marketing literature highlights the growing integration of artificial intelligence (AI) into
marketing strategies. Several publications show that this field is attracting increasing interest …

The role of social media has undoubtedly increased in recent years, both in terms of its use
in advertising and digital marketing, influencing consumers to their choices and sha** …

Objetivo: Analisar qual a percepção dos consumidores relacionando sua experiência em
lojas físicas versus lojas online, e o que os motiva a escolher uma ou outra. Método …

Objective: To analyze the perception of consumers regarding their experiences in physical
stores versus online stores and what motivates them to choose one or the other. Method …

Research in the field of ship** entrepreneurship focuses on starting and running
ship**related firms. Researchers can utilize data analytics to get insights into different …

In recent times, innovative firms in the supply chain sector have faced various obstacles in
their course to sustainability. Through this context, many of these companies have planned …

Innovation and knowledge are key factors in the development and sustainability of firms. The
same context applies to the supply chain sector, where the more innovative the firm is, the …

Technological advances raise the manufacturing capabilities of various firms and thus
improve their sustainability. When it comes to supply chain firms, the same treaty applies …