[HTML][HTML] The state of country-of-origin research: A bibliometric review of trends and future
The paper conducts a bibliometric analysis of the country of origin (COO) using 590 Scopus
indexed articles of the past 30 years. The Trend analysis highlights 2023 as the most …
indexed articles of the past 30 years. The Trend analysis highlights 2023 as the most …
Brands and Branding around the World
Brands and branding are key to achieving competitive advantage in global markets. Yet,
brands and their managers are facing new challenges and opportunities in light of …
brands and their managers are facing new challenges and opportunities in light of …
Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations
Purpose Given that Chinese brands and products are widespread in the global market, this
paper aims to examine the effect of Chinese brand origin salience (vs not) on brand …
paper aims to examine the effect of Chinese brand origin salience (vs not) on brand …
The impact of acculturation and country-of-origin image on emigrants' purchase intention: A cross-cultural analysis
The current consumer environment is becoming gradually more diverse and multi-cultural
due to increasing emigration flows. To better serve and understand these segments, it is …
due to increasing emigration flows. To better serve and understand these segments, it is …
Does the implied and actual country-of-origin affect consumer choice? A psychological contract theory perspective
X Pei, W Zhou, X **ong, J Guo, AP Wei - Current Psychology, 2025 - Springer
In the context of global economic integration, enterprises in emerging countries such as
China often encounter the dilemma of low brand awareness in the process of …
China often encounter the dilemma of low brand awareness in the process of …
Examining the Purchase Behavioral Intentions of Non-Muslim Millennial Consumers Towards Halal Products
This study aims to investigate the influence of product-related elements (Halal branding,
Country of Origin, and Perceived Quality) on the attitude of non-Muslim millennial …
Country of Origin, and Perceived Quality) on the attitude of non-Muslim millennial …