Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda
Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that
has great potential. This study proposes a new research framework to address deficiencies …
has great potential. This study proposes a new research framework to address deficiencies …
The dual concept of consumer value in social media brand community: A trust transfer perspective
Purpose Currently, the Covid-19 pandemic is changing how consumers shop, encouraging
deeper levels and increased reliance on e-commerce systems and social media such as …
deeper levels and increased reliance on e-commerce systems and social media such as …
Investigating the impact of situational influences and social support on social commerce during the COVID-19 Pandemic
Without question, 2020 was an unprecedented period for all businesses and consumers in
the world, especially for social commerce businesses. Growing online shop** during the …
the world, especially for social commerce businesses. Growing online shop** during the …
Customer brand co-creation on social media: a systematic review
Purpose This study aims to map existing literature on customer brand co-creation (CBC) in
the context of social media and highlight multiple avenues for future research …
the context of social media and highlight multiple avenues for future research …