This study aims to establish the consumption values which are instrumental in formation of
trust and influences the repurchase intention of subscribing to over-the-top (OTT) platforms …

This study aims to test the role of green financing in factor allocation efficiency and regional
productivity growth in China's renewable energy industries. Chinese provincial data were …

Purpose The interaction of consumers and technology has become a challenge for
companies and marketing professionals. Technological acceleration has transformed how …

The rise of social media has had an impact on conventional media since it has given
individuals a platform to engage in marketing and investment activities. This article …

With a young population and high internet penetration levels, Saudi Arabian users are more
active than ever on social media. Close to 44% of Saudi Arabia's users of online social …

With the popularity of user-generated content (UGC), an increasing number of studies have
investigated its impact on business performance. However, prior studies were limited to a …

Effective brand management using images has been a challenge for the brand managers.
The brand identity-brand image alignment on the social media is an important yet mostly …

Ephemeral content has become a vital marketing resource for companies, but its effects
have rarely been addressed in academic literature. Through the theory of uses and …

The present study aims to explore the relationship between social loneliness and online
interaction through WhatsApp addiction among a sample of Indian and Fijian respondents …

The financial industry is transforming due to the confluence of digital finance and green
investments, which brings unprecedented potential and problems. This study rigorously …