Co-branding has become an increasingly popular strategy over recent decades. Studies
have found that the pre-existing attitudes to the parent brands, fit between their product …

Examples of extremely high-growth firms are receiving increasing attention from researchers
and policymakers, as they account for the majority of new job generation and contribute to …

Innovation is crucial for the long-term survival and growth of organizations. Many
manufacturing companies face intense pressures to innovate and develop new products that …

This paper explores consumer reactions to a brand alliance, with perceptions of the parent
brands, perceived fit between the brands and fit between product categories as the drivers …

This assignment focuses on how fast growing organizations, also known as gazelle firms,
organize exploration. Innovation is usually of considerable importance for companies and …

Om op de lange termijn competitief te blijven moeten bedrijven niet alleen hun bestaande
kennis exploiteren, maar is het ook belangrijk om nieuwe kennis te exploreren. Tegelijkertijd …

پارکهای علم و فنّاوری سازمانهایی هستند که با ایجاد زیرساخت‌های لازم برای توسعه نوآوری و فنّاوری
از طریق ایجاد رقابت سالم و هم‌نشینی شرکت‌های فناور، فعالیت دارند و برای دستیابی به این هدف …‎

Finding the right balance between exploration and exploitation is a much discussed topic
within the scientific literature. Organizations have difficulties with the question whether to …

ﻩﺪﻴﻜﭼ؛(ﺭﻭﺍﺩ ﺖﻌﻨﺻ ﺭﺩ ﻊﻳﺮﺳ ﺪﺷﺭ ﺎﺑ ﺖﻛﺮﺷ ﻚﻳ ﻥﺍﻮﻨﻋ ﻪﺑ) ﻭﺭﺍﺩ ﻥﺎﺘﺴﻬﺑ ﺖﻛﺮﺷ ﻊﻳﺮﺳ ﺪﺷﺭ ﺮﺑ ﺮﺛﺆﻣ ﻞﻣﺍﻮﻋ ﻲﻳﺎﺳﺎﻨﺷ ﻑﺪﻫ ﺎﺑ ﻪﻟﺎﻘﻣ
ﻦﻳﺍ ﻦﻳﺍ ﻊﻳﺮﺳ ﺪﺷﺭ ﻲﻠﺻﺍ ﻞﻣﺍﻮﻋ ﻥﺍﻮﻨﻋ ﻪﺑ ﺍﺭ (ﻲﻧﺎﺴﻧﺍ ﻪﻳﺎﻣﺮﺳ، ﻱﺭﻭﺁﻮﻧ، ﺖﺻﺮﻓ ﻲﻳﺎﺳﺎﻨﺷ ﻭ ﺺﻴﺨﺸﺗ، ﻥﺍﺮﺒﻫﺭ ﻱﺎﻫ ﻲﮔﮋﻳﻭ) ﻰﮔﮋﻳﻭ …‎

최근 R&D 의 주요 트렌드는 시장중심의 R&D, 투자에 대한 효율화 방향으로 전이되고 있으며,
경쟁우위의 확보, 성장 동력의 확보 및 위기회피 등이 기업 생존 요건으로 대두되고 있는 것이 …