Understanding User's Trust formation on Multi-Sided E-Commerce Platforms.

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Understanding trust drivers of S-commerce

M Al-Kfairy, A Shuhaiber, AW Al-Khatib, S Alrabaee… - Heliyon, 2024 - cell.com
Trust has emerged as a pillar in the acceptance and use of new technologies in the ever-
changing digital landscape, notably in the booming field of social commerce. The …
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