Leppaniemi, Sinisalo, and Karjaluoto in their paper identify and evaluate research
conducted in the field of mobile marketing between January 2000 and February 2006. They …

Purpose–The purpose of this paper is to propose and validate the mobile commerce (MC)
consumers' repurchase intention (RPI) model including technology acceptance model …

Purpose–This study aims to examine the phenomenon of consumers' willingness to give
permission to receive short message service (SMS) advertisements. The purpose of this …

The aim of the study was to examine the impact of mobile marketing on consumers' attitudes
and purchase intentions. More specifically the research intended to measure Jordanian …

Advertisement through SMS is a commonly used medium in the era of technology.
Companies are utilizing this medium of advertisement quite frequently. Rapid increase of the …

This study assessed the effectiveness of mobile and email marketing channels using AIDA
model. The study used questionnaires based survey to collect data. The collected data were …

This study employs five online surveys conducted over a four-year period to investigate
college student cell phone usage, and mobile advertising acceptance. Results show that …

This research presents an integrated model for explores consumer's perceptions and
acceptances towards mobile advertising based short message service via an empirical …

While the global smartphone market is growing rapidly, little is known about how consumers
make use of smartphones. Taking an interpretevist approach, this research attempts to …

The ubiquity of mobile phones is creating new opportunities for marketers. However, the
factors that induce consumers to accept and adopt mobile phones as an advertising medium …