This article examines how exposure to disease-related cues influences consumers'
preference for typical (vs. atypical) product options. Merging insights from evolutionary …

Purpose This paper aims to explore factors influencing the healthcare wearable technology
adoption intention from perspectives of technical attributes (perceived convenience …

The purpose of this research is to analyse the practices of virtual reality marketing in the Bali
tourism sector in Indonesia. This is a qualitative and descriptive research with the purposive …

This paper documents a comprehensive theoretical framework that has been developed to
understand conspicuous consumption behavior. The proposed framework identifies three …

Purpose More and more enterprises have realized the importance of business model
innovation. However, the model tools for it are still scarce. There is a clear research gap in …

Based on a survey among customers of seven German municipal utilities, we estimate two
regression models to identify the most prospective customer segments and their preferences …

Consumer research in global marketing boasts a number of important variables: values
(Schwartz's concepts; Hofstede's framework), heuristics (decision rules), identity (global and …

Purpose This research advances current knowledge about art infusion, which is the ability of
art to favorably influence the assessment of consumer products. In particular, the research …

This paper explores how conceptions of luxury and status affect the manner in which a
relatively novel technology—an electric vehicle—diffuses across societies. To do so, it …

This study aims to propose and test a framework for status consumption in the context of
perceived symbolic status. This paper fills the gap in the literature by proposing an …