With the increasing global attention on sustainability, biocomposites have been touted as a
solution to deal with the issues of unsustainable raw material production, product …

In this study, we investigate how website visual design affects users' experience, then their
subsequent attitudinal and behavioural outcomes towards the website. We investigate the …

Starbucks merchandise commands higher sales volume and higher prices in the Chinese
market than other similar offerings, and it has contributed to the diversification of Starbucks …

In light of the disadvantages of celebrity spokespersons and the prevalence of brand
anthropomorphism, the branding strategy of having an animated spokescharacter (ASC) is …

Professional embodied conversational agents (ECAs) deployed in the market are dedicated
to satisfying the digital customer relationship. However, ECAs still suffer from a lack of user …

Mobile applications (apps) cover a large variety of domains; people spend more time daily
on apps to manage their jobs. A significant reason for app success is its unique …

Due to strong economic growth in Internet development, the number of website users in
Asian countries has increased dramatically. Online retailers such as Alibaba have been …

Abstract The Aesthetics Scale is one of the most commonly used aesthetics evaluation scale
in HCI. In this study, a Chinese version of the Aesthetics Scale (C-AS) was translated and …

Aesthetics play a pivotal role in enriching the learning experience and are indispensable for
fostering optimal educational environments. This study aims to identify the factors that shape …

In the area of human-computer interaction, over the last decade, there has been a growing
interest on emotional factors, valuing above all the user experience. Emotions play a crucial …