Fear appeals are persuasive messages that scare consumers into compliance with the
appeals' recommendation by highlighting a personally relevant threat. Several factors …

Direct measures of attitudes, such as self‐reported evaluations of consumer products and
brands, are vulnerable to biases that undermine their validity (ie, social desirability, self …

Objective To investigate the impact of a road safety programme on adolescents' willingness
to engage in risky behaviour as probationary drivers, adjusted for covariates of interest …

Relation with the Other is an important topic within the field of consumer culture. While such
relations are at the very core of consumer culture theories, they are also neglected in …

Injured Patient 2014. 1 Now in its sixth edition, Resources enumerates the criteria that US
trauma centres must satisfy to achieve ACS verification. Of particular relevance to the field of …

Attitudes toward ecological consumption can trigger environmentally responsible intentions
and behaviors. Understanding how ecological messages can influence attitudes is essential …

Violence has become a public health concern in the United States. Violent visually
stimulating content encompasses various techniques such as fear, humor, shock, or …

The concept of violence is rich in providing insights into consumer behavior, marketing
practices and public and social policies. Here, Casotti, and Frota highlight the concept of …

Drawing from the terror management theory (TMT) and evolutionary perspectives of Life-
History Strategy, a between-subject online experiment examined the interaction effects of …

In marketing, boomerang effects (ie, counter-reactions to persuasion attempts using claims
that are actually directed in opposite directions) have already been demonstrated in a wide …