It was mainly the advances in understanding the relationship between nutrition and health
that resulted in the development of the concept of functional foods, which means a practical …

Consumer food choice is framed in terms of the formation of quality expectations before and
quality experience after the purchase. For the formation of quality expectations, lack of …

The present study aimed to investigate, from a psychological perspective, the elements that
are able to predict attitudes to, and purchases of, organic products. Our specific focus was …

Purpose–The aim is to understand customers' willingness, or unwillingness, to pay a price
premium in the market for consumer packaged food and what kind of images brands can …

In the paper an overview is given about the market situation of Functional Food in Europe.
The global market of Functional Food is estimated up to 33 billion US ,therespectivemarketestimationsforEuropee …

Despite the forecast of a bright future for functional foods, which constitute the single fastest
growing segment in the food market, critiques arise as to whether this food category will …

The current study, performed on a sample of 600 respondents responsible of household
food shop**, explored consumers evaluation of four attributes of probiotics functional …

The aims of the present study were to study the effect of different carriers and enrichments
on the perceived healthiness and willingness to try functional foods; and to evaluate the …

There is a long tradition of research into consumers' food choice and quality perception. In
the last few years, however, these topics have received even more attention due to the …

Purpose–This paper seeks to develop a framework for understanding what drives customer‐
based brand equity and price premium for grocery products. Design/methodology/approach …