Given the dynamic nature of digital technologies, understanding why users intend to
continue to use them or not is important for practitioners and academics alike. This paper …

The development of peer-to-peer platforms has reduced the profitability of existing business
operations. However, relatively few studies have explored consumer switching between …

Purpose The purpose of this paper is to explore the knowledge infrastructure of
methodological research on partial least squares structural equation modeling (PLS-SEM) …

Purpose The purpose of this paper is to investigate the mechanism of building trust during
the transition from online payment to mobile payment, as well as to examine the effect of …

Purpose The purpose of this paper is to examine the effects of inhibiting, motivating, and
technological factors on users' intention to participate in the sharing economy …

Purpose As organisations are increasing their investment in social media marketing (SMM),
evaluation of such techniques is becoming increasingly important. The purpose of this paper …

Chatbots' role in service contexts is changing to ensure better connectedness with
customers in the digital marketing era. Thus, develo** an understanding of how to …

Although sharing is not a new subject, sharing behavior enabled by peer-to-peer software
technologies is a recent phenomenon. Studies have explored the impact of the sharing …

Given the rapid growth of social media, it is important to understand the effects of social
media on consumers' purchase decisions in the e-commerce environment. However …

As the virtual environment is constantly changing, not only users' informational and
knowledge needs but also the means and channels of communication with customers …