In this chapter, we present evidence that despite the intangible nature of digital
technologies, consumers often come to feel psychological ownership of these technologies …

Results of three experiments reveal that consumers place a higher economic valuation on
dogs versus cats, as evidenced by willingness to pay more for life-saving surgery, medical …

While interest in psychological ownership in consumer behavior has been growing, there
are many research opportunities remaining. This chapter provides a brief summary of the …

Purpose The purpose of this study is to examine psychological ownership (PO) experienced
by followers of social media influencers toward both influencer and the product …

Purpose This study aims to analyse the trend of publication in the field of psychological
ownership (PO) in marketing by looking at the previous research papers. The research …

In consumer behaviour research, psychological ownership has been shown to impact
positive outcomes important to marketers. However, an area that has been little-explored in …

O estado mental que separa o que é meu do que é seu é conhecido como propriedade
psicológica individual (IPO). Nos últimos trinta anos, a maioria dos estudos sobre o tema foi …