[PDF][PDF] Social media marketing during COVID-19: behaviors of Jordanian users

M Alghizzawi, A Al-ameer, M Habes… - Stud. Media Commun, 2023 - academia.edu
Social media marketing is an important concept and influences the behavior of individuals
and the change of their habits, based on evidence and marketing campaigns that target …

Smart interaction and social TV used by Jordanian University students

M Habes, M Elareshi, A Almansoori, A Ziani… - Technology in Society, 2022 - Elsevier
The integration of the TV screen, so that it becomes a new media interaction, is one of the
most significant shifts that technology has brought and is known as “social TV”. This paper …

News media and political participation in the middle east: Jordan as an example

DN Tahat, M Elareshi, K Tahat… - … Arab Conference on …, 2022 - ieeexplore.ieee.org
This study aims to understand the relationship between the types of news-media use and
political conversation and participation in Jordan. It also examines the main factors that …

Applying the uses and gratifications theory to college major choice using social networks online video

M Habes, MH Salous, MI Al Jwaniat - International Conference on …, 2022 - Springer
This study aims to review studies regarding the impact the of online video on students'
choice of academic major in general. The researcher used Uses and Gratifications Theory …

Moderating role of artificial intelligence between leadership skills and business continuity

MAJA Alblooshi, AM Mohamed… - International Journal of …, 2023 - dialnet.unirioja.es
Purpose: The objective of the study is to identify the moderating role of artificial intelligence
between leadership skills and business continuity. Theoretical framework: For the said …

Technology-enhanced learning acceptance in Pakistani primary education

M Habes, SA Pasha, S Ali, M Elareshi, A Ziani… - European, Asian, Middle …, 2022 - Springer
The integration of digital technology in pedagogy is a tremendous change in educational
arenas and is perceived as revolutionizing the educational system. This paper examined the …

The relationship between transformational leadership and public sector employees job satisfaction during COVID-19

M Alharafsheh, M Alghizzawi, I Ezmigna… - International Journal of …, 2023 - agora.edu.es
Purpose: The study intends to assess the effect of transformational leadership on the job
satisfaction of government employees in Jordan in order to further investigate this …

The Effect of Social Media on Improving the Recruitment Process: Regional Commercial Banks' Employee Engagement as a Mediator

Y Megdadi, MHA Jumaa, M Alghizzawi… - … on Social Networks …, 2023 - ieeexplore.ieee.org
By using employee participation as a moderating variable in Jordanian businesses, the
current study sought to study the effects of social media and its various dimensions on …

Advertising value of online advertisement on sustainable brand purchase intention: The moderating role of user-generated video among Gen Z in Malaysia

NN Hasbullah, AKR Kiflee… - … Journal of Electronic …, 2023 - academic-pub.org
The global population post-pandemic has fuelled the sustainability movement worldwide
where consumers have transitioned from offline to online businesses. Increased sustainable …

Understanding the use of Artificial Intelligence (AI) for human resources in the Dubai government

A Almesafri, M Habes - International Conference on Business and …, 2022 - Springer
The use of technology to enhance the quality of life and facilitate everyday activities is
growing. Similarly, organizations are also enjoying technology implementation and its …