Electronic health record (EHR) systems have a considerable impact on reducing healthcare
costs by offering better disease management and fewer medical errors, while current …

This study provides a comprehensive bibliometric analysis of social media digital
advertising, examining 474 journal articles published between 2000 and 2023. Utilizing R …

The US mobile advertising market generated $175 billion in 2023, emphasizing its
significant role in the marketing industry. This paper presents two studies that contribute to …

Purpose This paper aims to use the cognitive appraisal theory to investigate the effects of
brand engagement and materialism on the positive emotions of joy and excitement evoked …

Purpose This paper aims to understand the scholarly contributions to mobile advertising by
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …

Recent studies explain how to detect fake reviews and their impacts on consumers and
businesses. Despite the prevalence and significance of fake reviews, prior research has yet …

This paper provides empirical evidence using two studies to explain the primary factors
facilitating electronic health record (EHR) systems adoption through the lens of the resource …

Purpose: Technological intervention in all domains has changed the world, and data has
become major input for building strategies. This technology intervention has paved the way …

Purpose This research investigates how consumers who are most active on Facebook
during the day vs in the evening differ, differ in their ad consumption, and how advertising …

El presente estudio analiza la narrativa visual como un factor de influencia en el mensaje de
marca con el fin de contrarrestar la evasión publicitaria. Dicha estrategia, presenta un nuevo …