Fashion is one of the most challenging categories for forecasting demand. Our study
provides a systematic literature review of the different forecasting techniques used in the …

The integration of big data analytics in digital marketing has fundamentally transformed how
organizations understand and influence consumer behavior. This systematic review …

Over the last few decades, our digitally expanding world has experienced another significant
digitalization boost because of the COVID-19 pandemic. Digital transformations are …

The Industry 4.0 (I4. 0) concept is concerned with the fourth industrial revolution in
manufacturing, in which technological trends such as digitalization, automation and artificial …

Purpose Big Data is disrupting the fashion retail industry and revolutionising the traditional
fashion business models. Nowadays, leading fashion brands and new start-ups are actively …

To prevent the spread of COVID-19, the Korean government promoted strong social
distancing policies and restricted the use of confined areas and spaces that are likely to …

Purpose The clothing industry is one of the earmarked industries in many countries following
the rising demand and consumption of clothing products among millennials. Malaysia and …

The COVID-19 pandemic related government interventions produced rapid decreases in
worldwide economic and social activity, with multifaceted economic and social …

With an increase in ethical awareness, people have begun to criticize the unethical issues
associated with the use of animal materials. This study focused on the transition of global …

New fashion product sales forecasting is a challenging problem that involves many business
dynamics and cannot be solved by classical forecasting approaches. In this paper, we …