This paper has a rather audacious purpose: to present a comprehensive theory explaining,
and further providing hypotheses for the empirical study of, the multiple ways by which …

Humans respond cognitively and emotionally to the built environment. The modern
possibility of recording the neural activity of subjects during exposure to environmental …

The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

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Out of all the human senses, touch is the one that is most often unappreciated, and
undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of …

On average, we urban dwellers spend about 90% of our time indoors, and share the intuition
that the physical features of the places we live and work in influence how we feel and act …

We wanted to learn whether activity in the same area (s) of the brain correlate with the
experience of beauty derived from different sources. 21 subjects took part in a brain …

Over the last 10 years advances in the new field of neuromarketing have yielded a host of
findings which defy common stereotypes about consumer behavior. Reason and emotions …

People spend considerable time within built environments. In this study, we tested two
hypotheses about the relationship between people and built environments. First, aesthetic …

We present here the most comprehensive analysis to date of neuroaesthetic processing by
reporting the results of voxel-based meta-analyses of 93 neuroimaging studies of positive …