Despite the rapid and dramatic changes in male fashion consumption over the past 20years,
consumer research largely neglects the issue of status consumption, especially in the male …

Using the British Sikh community as its research context, this article explores the influence of
the Bollywood film genre on what Vertovic refers to as the “diasporic consciousness” in …

Loyalty programs are business practices increasingly pursued by companies in order to
achieve customer loyalty. Recent studies have focused on the relationship between loyalty …

Mall haul videos or vlogs are short videos in which young women not only present their
fashion and beauty purchases but express their evaluations and opinions as well. The …

Abstract Research into Determining the Effects of Self-Monitoring and Interpersonal
Influences on Conspicuous Consumption Conspicuous consumption is defined as the …

Purpose–This study aims to examine the relative effectiveness of demand-related and
supply-related explanations of the scarcity of a product, and specifically the extent to which …

Eyeing the huge potential mHealth market in China, developers both inside and outside of
China have created an increasing number of fitness mobile applications with Chinese …

This study integrates social comparison theory) and self‐determination theory to examine
the roles of escapism, conformity, and individual cultural values in sha** luxury brand …

Based on the elaboration likelihood model, the current study aims to examine whether self-
monitoring influence the persuasiveness of Facebook advertising. This study conducted two …

Purpose Consumers' motivations for purchasing counterfeit branded luxuries are a topic of
heated discussion amongst academics and practitioners. Drawing on self-discrepancy …