[LIVRE][B] Sport fans: The psychology and social impact of fandom
DL Wann, JD James - 2018 - taylorfrancis.com
Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …
Sport brands: Brand relationships and consumer behavior
One of the most valuable assets a sport entity possesses is its brand. However, existing
sport branding research has largely examined brands at an individual level and not taken …
sport branding research has largely examined brands at an individual level and not taken …
There is no nil in NIL: Examining the social media value of student-athletes' names, images, and likeness
This research contributes to our understanding of the name, image, and likeness (NIL) value
of student-athletes' social media profiles. In Study 1, we scraped data from the Twitter (N f …
of student-athletes' social media profiles. In Study 1, we scraped data from the Twitter (N f …
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
Purpose The purpose of the paper is to contribute to the extant sport marketing literature by
positing fan engagement, team brand image and cumulative fan satisfaction with the team …
positing fan engagement, team brand image and cumulative fan satisfaction with the team …
Becoming more than an athlete: develo** an athlete's personal brand using strategic philanthropy
ABSTRACT Research Question: The current research examined the effect of an athlete
promoting his philanthropic efforts to his Instagram followers. Specifically, we assessed how …
promoting his philanthropic efforts to his Instagram followers. Specifically, we assessed how …
Who doesn't like sport? A taxonomy of non-fans
The motives and behaviour of sports fans are heavily researched. Past work has
distinguished “fans” and “supporters” on engagement with teams or athletes and identified …
distinguished “fans” and “supporters” on engagement with teams or athletes and identified …
Understanding the importance of sport stadium visits to teams and cities through the eyes of online reviewers
This study explores the relationships among sport stadium visitors' experiences, satisfaction,
team brand image, and destination image. A text mining approach was first used to analyse …
team brand image, and destination image. A text mining approach was first used to analyse …
Consumers' perceived value of sport team games—A multidimensional approach
Consumers' evaluations of their favorite sport team's contests are influenced by the value
that the team provides to them. The current research contributes to the sport management …
that the team provides to them. The current research contributes to the sport management …
The effect of league brand on the relationship between the team brand and behavioral intentions: A formative approach examining brand associations and brand …
Understanding the role of the league brand on consumers' support for individual teams is
important for the successful management and marketing of both leagues and teams. In the …
important for the successful management and marketing of both leagues and teams. In the …
Effects of social media interactions on brand associations: A comparative study of soccer fan clubs
Purpose The purpose of this paper is to examine the effects of social media in brand
associations, particularly in regard to soccer fan clubs. Design/methodology/approach The …
associations, particularly in regard to soccer fan clubs. Design/methodology/approach The …