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Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour
Purpose Collaborative consumption (CC), a unique business model, provides several
monetary and non-monetary benefits to customers. Several adapted theory of planned …
monetary and non-monetary benefits to customers. Several adapted theory of planned …
I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT
This research aims to explore the determinants of users' satisfaction and loyalty towards
ChatGPT while also investigating ethical concerns related to the usage of the artificial …
ChatGPT while also investigating ethical concerns related to the usage of the artificial …
How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand …
The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …
providing opportunities for consumers to experience products and services. In this sense, it …
The influence of the ethics of E-retailers on online customer experience and customer satisfaction
The COVID-19 pandemic and the lockdown pushed people to buy more online. With the
increase in online shop**, there was also an increase in ethical issues with electronic …
increase in online shop**, there was also an increase in ethical issues with electronic …
How social presence drives commitment and loyalty with online brand communities? The role of social commerce trust
Increasing interest in social commerce has been accompanied by concerns about creating
high-quality customer relationships. Brands are particularly interested in how they may foster …
high-quality customer relationships. Brands are particularly interested in how they may foster …
Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
Social media marketing has become one of the most significant growth paths for many
businesses in today's world. However, many companies are still unclear about using social …
businesses in today's world. However, many companies are still unclear about using social …
What makes guests trust Airbnb? Consumer trust formation and its impact on continuance intention in the sharing economy
The prevalence of Airbnb as a sharing economy platform has grown, and trust is the
foundation that motivates users to participate in the Airbnb sharing phenomenon. Although …
foundation that motivates users to participate in the Airbnb sharing phenomenon. Although …
Fear of failure for entrepreneurs in emerging economies: Stress, risk, finances, hard work, and social support
Purpose Many entrepreneurs often struggle with the fear of failure, which can be detrimental
to both their business and personal well-being. To better understand the factors that …
to both their business and personal well-being. To better understand the factors that …
Social norms and socially responsible consumption behavior in the sharing economy: The mediation role of reciprocity motivation
The sharing economy has become a rapidly growing global phenomenon, providing
economic, social, and environmental benefits through resource redistribution. However, the …
economic, social, and environmental benefits through resource redistribution. However, the …