This work conducts a systematic literature review about the domain of personalized
advertisement, and more specifically, about the techniques that are used for this purpose …

Over the years, mobile advertising has grown to become a technology that allows an
advertiser to promote products or services to targeted users efficiently and effectively. This is …

Mobile technologies have become a significant part of marketing operations. Since most of
the traditional marketing campaigns are integrated onto mobile handhelds, mobile services …

Mobile technologies imply many opportunities for marketing, in particular a direct
communication with consumers without time or location barriers. However, some aspects of …

This study investigated the influence of content relevance and delivery time on Short
Message Service (SMS) advertising effect, which was measured in terms of attitude …

Advertisements are a key source of revenue for companies in the broadcasting and web
industries. However, because of increasing competition, advertisers and web publishers …

This study proposes methods for determining the optimal lot sizes for sequential auctions
that are conducted to sell sizable quantities of an item. These auctions are fairly common in …

The wide deployment of wireless networks and mobile technologies and the significant
increase in the number of mobile device users have created a very strong demand for …

This study examines factors related to the effectiveness of mobile advertising. Using a large
data set with 115,899 records of ad tap-through from a mobile advertising company in …

We study the mobile coupons delivery problem (MCDP) in a push-based location based
advertisement where an advertiser proactively sends mobile coupons to prospective …