[HTML][HTML] “I can get no e-satisfaction”. What analytics say? Evidence using satisfaction data from e-commerce
A Griva - Journal of Retailing and Consumer Services, 2022 - Elsevier
This study mines customer satisfaction (CS) segments using almost 270 thousand
responses from a CS survey which ran in 140 e-commerce stores of a European country. To …
responses from a CS survey which ran in 140 e-commerce stores of a European country. To …
Factors affecting customer analytics: Evidence from three retail cases
The abundance of customer behavioral data alters the design and application of customer
analytics systems and approaches. Segmentation is a common customer analytics practice …
analytics systems and approaches. Segmentation is a common customer analytics practice …
Mining segmentation patterns using e-commerce retail data: An experience report
The goal of this experience report is to study and advance our understanding on visit and
shopper segmentation in retail. Current segmentation studies mainly use customers as unit …
shopper segmentation in retail. Current segmentation studies mainly use customers as unit …