Virtual influencers (VI), a novel nexus of technology and customer behavior, have
significantly increased in relevance in the marketing environment. It is crucial to investigate …

Virtual Influencers (VIs) are artificially-generated characters that are designed to behave like
real social media influencers. These digital natives are becoming increasingly popular as …

Businesses are gradually shifting from the traditional models to newer business models with
the adoption of metaverse. Consumers are expected to benefit immensely as a result of …

The interest in virtual influencer marketing has significantly increased among academics,
entrepreneurs, investors, and consumers. This concept is associated with artificial …

In recent years, VIs has become a form of influencers that brands have increasingly started
to use in marketing purposes. As virtual influencers and influencer marketing have become …

1Department of Materials, University of Manchester, Manchester, United Kingdom
2Department of Materials, University of Manchester, Manchester, United Kingdom …

I recenti progressi tecnologici in termini di grafica 3D, animazione e intelligenza artificiale
hanno consentito agli influencer virtuali, personaggi digitali dotati di una propria identità, di …

Tämän opinnäytetyön tarkoituksena oli kartoittaa vaikuttajamarkkinoinnin nykytilaa ja
tulevaisuutta Suomessa, ja selvittää millainen rooli virtuaalivaikuttajilla voisi olla …