People approach pleasure and avoid pain. To discover the true nature of approach–
avoidance motivation, psychologists need to move beyond this hedonic principle to the …

There has long been interest in describing emotional experience in terms of underlying
dimensions, but traditionally only two dimensions, pleasantness and arousal, have been …

In this study, we highlight the need and develop a framework for customer engagement (CE)
by reviewing the marketing literature and analyzing popular press articles. By understanding …

" Emotions have many facets. They involve feelings and experience, they involve physiology
and behavior, and they involve cognitions and conceptualizations. There are important …

This book attempts to create a dialogue between the infant as revealed by the experimental
approach and as clinically reconstructed, in the service of resolving the contradiction …

Affect is considered by most contemporary theories to be postcognitive, that is, to occur only
after considerable cognitive operations have been accomplished. Yet a number of …

What happens in our brains to make us feel fear, love, hate, anger, joy? do we control our
emotions, or do they control us? Do animals have emotions? How can traumatic …

This article presents a framework for emotional intelligence, a set of skills hypothesized to
contribute to the accurate appraisal and expression of emotion in oneself and in others, the …

Page 1 OXFORD PSYCHOLOGY SERIES 9 Mental Representations A Dual Coding Approach
ALLAN PAIVIO DOMI MINA NUS TIO ILLU MEA OXFORD SCIENCE PUBLICATIONS Page 2 …

Customer loyalty is viewed as the strength of the relationship between an individual's
relative attitude and repeat patronage. The relationship is seen as mediated by social norms …