The legitimacy of nonsubstance addictions has received increased attention from clinicians,
researchers and the general population as more and more individuals report symptoms …

Despite the growing interest in digital influencers as a brand communication tool in recent
years, much remains to be explored to understand how they can build a bond with their …

Promoting consumer purchase behaviour of eco-friendly products is key to environmental
sustainability. This research aims to investigate how different factors may enhance or …

Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …

Because of the Covid-19 pandemic, there has been a variety of changes identified in
customers' shop** behaviours, and development of new practices as a response to the …

Users' loyalty to digital libraries is declining. There are quite a few studies on user
satisfaction in digital libraries. However, the affinity theory and the loyalty theory are rarely …

This research investigates the antecedents of social media advertising value, and the effect
of this advertising value on online purchase intention in transitional economies in Southeast …

Purpose This study aims to examine factors affecting restaurant customers' intention to use
near field communication (NFC)-based mobile payment (MP) technology. More specifically …

Internet addiction is “an individual's inability to control their Internet use, which in turn leads
to feelings of distress and functional impairment of daily activities”[Shapira, N., Lessig, M …

The purpose of this study was to study the relationship between Internet addiction and
academic performance among university undergraduates. The study also focused to …