Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …

The wealth of research into modelling and forecasting the diffusion of innovations is
impressive and confirms its continuing importance as a research topic. The main models of …

This study examines how the consumers' perceived values (utilitarian and hedonic values)
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …

Consumers have traditionally made purchase decisions at the store shelf, giving institutional
brick-and-mortar retailers great power to learn about and influence behaviors and …

Drawing on the theory of sociology of trust and risk, this study proposes and empirically tests
a conceptual model of tourists' new destination visit intentions. The model links tourists' …

This cross-cultural study examines the effects of individual characteristics (ie, consumers'
need for uniqueness and self-monitoring) and brand-associated variables (ie, social …

This study theorizes and tests the effects of consumers' personality and social traits on
preferences for brand prominence, and it explores the mediating effects of gender and …

This research explores the educators' attitudes and perceptions about their utilisation of
digital learning technologies. The methodology integrates measures from 'the pace of …

The'circular economy'paradigm is taking hold in the mobile phone sector as a solution to
increasing resource use. This paper explores three dimensions of the consumption of …

This research demonstrates that consumers' desire for counterfeit luxury brands hinges on
the social motivations (ie, to express themselves and/or to fit in) underlying their luxury brand …