We explore the viability of large language models (LLMs), specifically OpenAI's GPT-3.5 and
GPT-4, in emulating human survey respondents and eliciting preferences, with a focus on …

To explain trade-offs in choice, researchers have proposed myriad phenomena and
decision rules, each paired with separate theories and idiosyncratic vocabularies. Yet most …

How does the anticipated connectedness between one's current and future identity help
explain impatience in intertemporal preferences? The less consumers are closely connected …

Online reviews are one of the most trusted resources for inferring customer needs and
understanding consumer decision-making behavior. This study attempts to integrate textual …

Despite multiple calls for the integration of time into behavioral intent measurement,
surprisingly little academic research has examined timed intent measures directly. In two …

This research demonstrates that decision makers' time perspective—a cognitive, temporal
bias that leads people to overemphasize the past, present, or future in their decision making …

This study investigates broad versus specific levels of perceived variety seeking when
choosing a vacation destination. In general, consumers use two criteria to evaluate where to …

Purpose This study aims to address the factors influencing customer loyalty in social
commerce (SC) sites from different standpoints with the intention to use the “variety-seeking” …

We investigate consumer certainty as an important dimension of attitude strength and
explore its influence on willingness to pay (WTP) ranges. WTP ranges are defined by two …

This paper tests a theory of strategic multi-product choice (SMPC) using empirical evidence
from a large-scale choice experiment, two smaller longitudinal choice experiments, and …