Fifteen years ago, public health experts urged industry, governments, and advocates to take
action to dramatically improve the unhealthy food-marketing environment surrounding …

Gamified advertising has received considerable attention from advertising scholars over the
last two decades. In the literature, two main types of gamified advertising can be identified: in …

The field of fashion is rapidly evolving, as it has surprisingly arisen as one of the most
inclined to adopt digitalization and virtual realities to transform its business model, motivated …

Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is
affecting any consumers cohort, millennials represent the lion's share among m-commerce …

Brand placements are omnipresent in video games, but their overall effect on brand attitudes
is small and varies substantially between studies. The present research takes an evaluative …

Digital marketing to children, teens, and adults contributes to substantial exposure to cues
and persuasive messages that drive the overconsumption of energy dense foods and …

Engaging with influencer posts has become a prevalent practice among adolescents on
social media, exposing them to the combined elements of promotional content and …

Recognising the rapid growth and enormous potential of gamification and social media
advertising in today's digital age, along with the increasing popularity of social commerce (s …

Creative media advertising is a specific type of unconventional advertising in which a
regular physical object serves as a medium to carry an advertising message. To better …

Introducción: Los jóvenes son el segmento poblacional que más tiempo dedica al ocio
online, y las marcas, conocedoras de este dato, utilizan los videojuegos como Roblox para …