AI in finance refers to the applications of AI techniques in financial businesses. This area has
attracted attention for decades, with both classic and modern AI techniques applied to …

The importance of text mining is increasing in services management as the access to big
data is increasing across digital platforms enabling such services. This study adopts a …

Artificial intelligence (AI) products play a significant role in achieving environmental
sustainability. These products can save various resources (eg, energy, water), achieve cost …

The aim of this study is to explore social media marketing activities (SMMAs) and their
impact on consumer intentions (continuance, participate, and purchase). This study also …

Global data has indicated prevalent growth of online purchases of consumer goods where
multiple purchase decisions have been influenced by peer reviews by web users particularly …

There is inadequate understanding of how social media can shape fear and consumer
responses in the manner of consumer panic buying while Covid-19 is spreading across the …

Customer engagement has been recognized an essential determinant of brand loyalty.
However, the psychological mechanism of customer engagement has rarely received full …

Increasingly firms are looking to use social media to connect with different stakeholders as
plans on building presence on such platforms are becoming part of top-level strategy. The …

This research examines the relationship between social media marketing activities and
purchase intention mediated by trust and brand image to confirm the constructs with …

In this era, social media platform is integrated into the marketing strategy. This new
technology sets out new mechanisms and communication tools that companies can rely on …