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Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions
Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …
What motivates consumers to be in line with online shop**?: a systematic literature review and discussion of future research perspectives
Purpose This study conducts a systematic literature review to synthesize the extant literature
primarily on “online shop** consumer behavior” and to gain insight into “What drives …
primarily on “online shop** consumer behavior” and to gain insight into “What drives …
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Given the rise in influencer marketing on social media, this paper explores how homophily
between influencers and their audiences affects customer value co-creation behaviour …
between influencers and their audiences affects customer value co-creation behaviour …
[HTML][HTML] Influencer marketing within business-to-business organisations
This study explores the dynamics of influencer marketing in the B2B sector by drawing on
employee advocacy, customer reference marketing and organisational endorsement …
employee advocacy, customer reference marketing and organisational endorsement …
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0
Purpose With the advancement of digital transformation, it is important for e-retailers to use
artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to …
artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to …
Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing
Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …
between retailers and consumers. Although the effect of omnichannel retailing on business …
Social CRM: linking the dots of customer service and customer loyalty during COVID-19 in the hotel industry
Purpose Social customer relationship management (SCRM) is an evolving strategy gaining
prominence in the hotel industry by cultivating new, improved relationships through …
prominence in the hotel industry by cultivating new, improved relationships through …
Mobile wallets adoption: Pre-and post-adoption dynamics of mobile wallets usage
Purpose The main objectives of this study are (1) to identify the determinants of pre-and post-
adoption dynamics of mobile wallets (m-wallets) usage;(2) to propose and test the linkage …
adoption dynamics of mobile wallets (m-wallets) usage;(2) to propose and test the linkage …
Value co-creation and social media: Investigating antecedents and influencing factors in the US retail banking industry
This study seeks to examine and unearth antecedents to co-creation behaviours within a US
retail banking context. A critical aspect for marketing managers and academics alike, co …
retail banking context. A critical aspect for marketing managers and academics alike, co …
Antecedents of trust and customer loyalty in online shop**: The moderating effects of online shop** experience and e-shop** spending
This paper determines the antecedents of trust (ie, perceived ease of use [PEoU], privacy
concerns [PC], perceived security [PS], product variety [PV], and on-time delivery [OD]) and …
concerns [PC], perceived security [PS], product variety [PV], and on-time delivery [OD]) and …