Social commerce and buying intention post COVID-19: Evidence from a hybrid approach based on SEM–fsQCA
In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shop** …
numbers of consumers choosing online channels as their preferred means of shop** …
How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive …
Z Huang, Y Zhu, A Hao, J Deng - Journal of Research in Interactive …, 2023 - emerald.com
Purpose This paper aims to examine the relationship between social presence and
consumer purchase intention in the context of livestreaming commerce and test the …
consumer purchase intention in the context of livestreaming commerce and test the …
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
The exponential growth of mobile phone usage has shifted the attention of marketers toward
digital advertising as a tool for targeted communication. However, the increased usage of …
digital advertising as a tool for targeted communication. However, the increased usage of …
Boosting online purchase intention in high-uncertainty-avoidance societies: A signaling theory approach
Despite the fact that online purchase intention has been widely investigated, little is known
about the e-retailer-based signals used to reduce online customers' uncertainty perception …
about the e-retailer-based signals used to reduce online customers' uncertainty perception …
Social media-based collaborative learning effects on student performance/learner performance with moderating role of academic self-efficacy
S Liu, GHK Zaigham, RM Rashid, A Bilal - Frontiers in psychology, 2022 - frontiersin.org
Social media has always been described as the channel through which knowledge is
transmitted between communities, students, and learners. This social media has been …
transmitted between communities, students, and learners. This social media has been …
Virtual influencers vs. human influencers in the context of influencer marketing: The moderating role of machine heuristic on perceived authenticity of influencers
While the popularity of virtual influencers in influencer marketing is on the rise, little is known
about the reasons behind their increasing popularity. Furthermore, there is also a dearth of …
about the reasons behind their increasing popularity. Furthermore, there is also a dearth of …
[HTML][HTML] Value co-creation in tourism live shop**
Live streaming has been increasingly integrated into e-commerce platforms to sell tourism
offerings, yet its value-adding mechanism for enhancing customer shop** experiences …
offerings, yet its value-adding mechanism for enhancing customer shop** experiences …
Changing trends of consumers' online buying behavior during COVID-19 pandemic with moderating role of payment mode and gender
S Sajid, RM Rashid, W Haider - Frontiers in psychology, 2022 - frontiersin.org
It was not long ago when technological emergence fundamentally changed the landscape of
global businesses. Following that, business operations started shifting away from traditional …
global businesses. Following that, business operations started shifting away from traditional …
The effect of social commerce attributes on customer engagement: an empirical investigation
Purpose Social commerce (s-commerce) offers community-based platforms that facilitate
customer-to-customer interactions and the development of customers' social shop** …
customer-to-customer interactions and the development of customers' social shop** …
[PDF][PDF] Digitalization in education: Application of Utaut to use learning management system
ABSTRACT E-learning is a way of instruction in higher education around the world. In e-
learning systems, digital technologies are utilized to obtain, store, and process learning …
learning systems, digital technologies are utilized to obtain, store, and process learning …