Visual processing is a core cognitive element of sensory and consumer science. Consumers
visually attend to food types, packaging, label design, advertisements, supermarket shelves …

Eye tracking plays a crucial role in consumer research. The aim of this work is to present the
statuses of studies that used eye tracking as an instrument in consumer research to …

To guide consumers in their decision process, especially food products often carry labels
indicating production method or nutritional content. However, past research shows that …

This research utilizes eye-tracking measures to quantify the visual attention paid to claims
for nutrition and sustainability on food concepts. It analyzes whether and to what extent the …

This study examines the relationship between consumer ethnocentrism, visual attention and
choice for origin labeled cheese. It evaluates the impact of consumer ethnocentrism on …

When buying a product, consumers are confronted with a host of information presented to
them. However, this information can only affect shoppers' choices if they pay attention to it …

As eye-trackers become increasingly important in studies on consumer food choice, it is
crucial to test the ecological validity of virtual eye-tracking tests. The present study aims to …

Digitalization is considered the industrial revolution of the 21st century, hel** companies
to become more efficient and value-driven. This trend also reaches the restaurant sector …

Well-structured stimuli presentation is essential in eye-tracking research to test predefined
hypotheses reliably and to conduct relevant gazing behavior studies. Several bottom-up …

Attention, the mechanism that prioritizes stimuli in the environment for further processing,
plays an important role in behavioral choice. In the present study, we investigated the …