A survey of challenges and methods for Quality of Experience assessment of interactive VR applications
User acceptance of virtual reality (VR) applications is dependent on multiple aspects, such
as usability, enjoyment, and cybersickness. To fully realize the disruptive potential of VR …
as usability, enjoyment, and cybersickness. To fully realize the disruptive potential of VR …
[PDF][PDF] Eye tracking in neuromarketing: a research agenda for marketing studies
ROJ dos Santos, JHC de Oliveira, JB Rocha… - International journal of …, 2015 - Citeseer
This article investigates the potential use of Eye Tracking as a neuromarketing tool and its
potential for marketing in general. We sought to identify some of the main applications within …
potential for marketing in general. We sought to identify some of the main applications within …
UX Curve: A method for evaluating long-term user experience
The goal of user experience design in industry is to improve customer satisfaction and
loyalty through the utility, ease of use, and pleasure provided in the interaction with a …
loyalty through the utility, ease of use, and pleasure provided in the interaction with a …
Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations
L Becker, TJL van Rompay, HNJ Schifferstein… - Food quality and …, 2011 - Elsevier
This study examines the influence of packaging design on taste impressions. Building forth
on research addressing transfer effects of symbolic associations from one sense to another …
on research addressing transfer effects of symbolic associations from one sense to another …
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
Purpose This study aims to examine the effect of sensory brand experience and involvement
on brand equity directly and indirectly through cognitive, emotional and behavioral …
on brand equity directly and indirectly through cognitive, emotional and behavioral …
Perceived quality of products: a framework and attributes ranking method
Perceived quality is one of the most critical aspects of product development that defines the
successful design. This paper presents a new approach to perceived quality assessment by …
successful design. This paper presents a new approach to perceived quality assessment by …
Exploring user experience of learning management system
Purpose This paper aims to explore the perspectives of university students on the learning
management system (LMS) and determine factors that influence user experience and the …
management system (LMS) and determine factors that influence user experience and the …
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations: Testing its role in an extended brand equity model
This research validated a new 16‐item brand image scale that captures cognitive, sensory,
and affective dimensions (ie, mystery, sensuality, intimacy) of tangible and intangible …
and affective dimensions (ie, mystery, sensuality, intimacy) of tangible and intangible …
Influence of package design on the dynamics of multisensory and emotional food experience
During the various stages of user–product interactions, different sensory modalities may be
important and different emotional responses may be elicited. We investigated how a …
important and different emotional responses may be elicited. We investigated how a …
Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars
The present study utilized the techniques of eye tracking and word association in order to
collect attentional information and freely-elicited associations from consumers in response to …
collect attentional information and freely-elicited associations from consumers in response to …