The 4th edition of this popular and well-cited text is now co-authored, and includes
significant changes from earlier texts. Presenting a comprehensive review of over a century …

Reviews research published between 1981 and 1984 on consumer psychology, focusing on
topics related to individual decision making, group and social influences on consumer …

Customer loyalty is viewed as the strength of the relationship between an individual's
relative attitude and repeat patronage. The relationship is seen as mediated by social norms …

The purpose of this article is to review basic empirical results from the psychological
literature in a way that provides a useful foundation for research on consumer knowledge. A …

Purpose The shopper journey can cross a number of channels leading up to the point of a
possible purchase, which may be unseen by the retailer or brand for the targeted purchase …

Automobile purchasers were surveyed about feelings toward their inputs to and outcomes
from the sales transaction, as well as their perceptions of the inputs and outcomes of the …

The effects of prior knowledge about a product class on various characteristics of pre-
purchase information search within that product class are examined. A new search task …

The author explores the information needs of service consumers. In the purchase decision
process, search behavior is motivated in part by perceived risk and the consumer's ability to …

This article investigates the processes of word of mouth (WOM) within a services purchase
decision context. The authors argue that to understand these processes, researchers must …

The article explores the nature of corporate citizenship and its relevance for marketing
practitioners and academic researchers. Specifically, a conceptualization and …