Consumer resistance and inertia related behaviors are as important as adoption behaviors.
Resistance can lead to unwillingness on the part of the investors to invest in a particular …

Previous studies have investigated drivers of customer retention in the mobile
telecommunications industry worldwide. These studies call on scholars pay to attention to …

Purpose–With the prevalence of the internet, whether various interactive relationship
building between online channel and consumers may lead or not to profit has been paid …

Not every branded app can successfully draw consumers' attention and continued usage.
Although smartphone apps are effective tools for retaining customers, few studies have …

Industries have been emphasizing customer loyalty to ensure business sustainability. A lot
of constructs influence customer loyalty, and this paper focuses on perceived value, social …

The purpose of this research is to propose and empirically test a customer commitment
model in a business-to-business (B2B) market. Specifically, this research investigates the …

The purpose of this research is to examine impact of consumer inertia and product attribute
(PA) on consumer intention of repeat purchase. This paper also aims to assess the …

The impact of loyalty programs on customer retention was investigated in this study.
Concomitantly, the mediating effects of brand association and customer satisfaction between …

Purpose–The purpose of this paper is to develop and validate measurement scales for
consumer delight and outrage. Design/methodology/approach–The paper used both …

The aim of the study is to understand the role of insurance company reputation,
performance, and positive/negative affect on health insurance policy customer retention and …