Enabled by the proliferation of new marketing channels, customers can utilize and compare
marketing mix–related information across channels in a direct manner, which entails a more …

This paper contributes to the knowledge of the impact of the multi-channel strategy by
analyzing its effects on one key aspect of the behavior of financial services customers. We …

Channel performance is a key marketing and organisational issue, given the potential and
actual impact in the accomplishment of organisational goals. A recent trend in distribution …

This study attempts to identify the variety of marketing channel efficiencies for marketing
activities and sets up an optimal marketing distribution mix when using different distribution …

The number of companies using multiple channels in the distribution of each of their
products is increasing steadily. Despite this popularity, the drivers of these channel …

Purpose–The use of multiple channels is increasingly an option for many products. Yet,
despite their popularity, little is known in a systematic way about such channel structures. In …

Purpose–The purpose of this paper is to develop an approach at defining a retail channel
strategy applied to young consumers. Design/methodology/approach–The authors use a …

Encroachment is a critical issue affecting relations among franchisees and between
franchisees and franchisors. The Internet increases this risk when a franchisor adopts a …

This paper presents a decision support system for efficient service location design for an
agency in the State of Michigan. We consider a total of 169 branch offices of the agency …

This study presents a conceptual framework that identifies how service companies can
create customer value through an omnichannel service delivery. Extant knowledge is …